Making Waves in Broadcasting
Swimming has notoriously been difficult to broadcast effectively. The action is fast, splashy, and largely underwater. Intelloria is changing the viewer experience with augmented reality (AR) overlays and real-time biometric data.
"We're putting the dashboard on the screen," says Intelloria's VP of Media. "Viewers can see stroke rates, split times, and even heart rates live as the swimmers compete. It adds a layer of drama and context that was missing."
Under the Surface
Our underwater tracking cameras capture the turns and streamlines—critical phases of the race often invisible to TV audiences. AI analyzes the efficiency of each turn, displaying a 'Power Metric' that shows who is gaining momentum off the wall.
Engaging the Next Generation
Interactive second-screen experiences allow younger fans to race against the pros virtually or predict race outcomes based on live stats. "It turns a passive viewing experience into an active one," notes a sports media analyst. "That's how you build the fanbase of the future."